It may come as a surprise, but far too often authors—people who are supposedly very comfortable with words!—have days when they just don’t want to write at all.
It’s a common mistake writers make when they begin to think about social media, marketing, and all that other fun stuff: this idea that words are the be-all and end-all for them. They force themselves far too often to script tweet after tweet, Facebook post after Facebook post…until they just can’t write another line of original content, even if only to say “Look at my book!” Worse, they come to feel that because they’ve burnt out on writing tweets and posts and marketing copy, they have failed. They think about all the potential readers they have lost; markets they haven’t tapped; piles of beguiling words they should have written—because are they not supposed to be endless fonts of text? (Spoiler: no.)
Fortunately for you if you’re one of these writers, there are some great options for social networking that don’t require you to write a word. They are wordless yet powerful, simple yet evocative, easy yet poignant.
In short, Facebook and Twitter are not the only games in town when it comes to keeping yourself and your writing in the public eye.
I’m talking about using pictures rather than words. Using Flicker, Instagram, Pinterest or Tumblr to make your point, catch your Twitter followers’ imaginations, engage them emotionally in a way that leaves a favorable impression of you in their minds. An image-sharing tool like these can help you reach out to others, and save you a thousand words of writing, every day.
There are quite a few image-sharing venues out there—and while your mileage and social media needs may vary, in my experience they’ve basically boiled down to just one. Allow me: Flickr is ridiculously clunky and doesn’t share well with others—just spend a few minutes trying to either find an image or a keyword, or pass along a photo. Pain. In. The…youknowwhatImean. Instagram is fine and dandy for taking snapshots of your dinner, your dog, your kids, your whatever…but when it comes to sharing what you snap, or using images from other sources, it’s not exactly user-friendly.
This basically leaves us with two choices, if you want to save those thousands of words: Pinterest and Tumblr. I’ve tried both and the choice was extremely easy to make—it comes down to one thing: sex.
Let’s face it, when you’re an author of erotica and erotic romance, you are dealing with—in one way or another—characters having sex. Like lots of erotica authors, I’ve learned to (sigh) deal with platforms like Facebook that will wish you into the cornfield for showing—or in some cases even talking about—something as threatening as a nipple. We deal with Facebook because we have to. But an open-minded image-sharing social media venue is a bit like Twitter: the more the merrier.
Pinterest doesn’t like sex…at all. I used to have a Pinterest account but then I began to get messages, here and there to start, but then tons: each one about a posted image of mine that was removed due to the dreaded Terms of Service. A few were obvious, but then the images they were yanking became and more innocent. Bye-bye Pinterest.
Tumblr isn’t perfect—far from it—but even after being purchased by the search engine deity Yahoo, I can count on the fingers of one hand the times it has caused me any kind of headache. Mostly they will reject anything that really pushes a button—think of the deadly erotica sins, but with pictures, and you know what I mean (hate speech, rape, bestiality, incest, underage, pee or poo, etc).
In a nutshell, Tumblr is easy, fun, and—best of all—a rather effective social media tool that also neatly and simply integrates into Twitter and Facebook…and, no, I do not own stock.
The way it works couldn’t be less complicated: you can create any number of Tumblrs—think folders—(even with an “age appropriate” warning if you want), and then design them with any one of a huge number of themes. From your master dashboard you can see—and tweak —all the separate Tumblrs you’ve created. The themes are a blast, and the interface takes very little skill to navigate.
As for what Tumblrs you should create…well, that’s up to you. Like food? Make a nice edibles Tumblr (and they have an app that lets you to take shots of your meals if that’s what you’re into). Like history? Create a vintage photo site. Love sex? Well, it’s pretty obvious about what you can do with that.
Where do you get your pictures? You can certainly take them yourself or upload them from your various devices, but where Tumblr becomes a real social media machine is in reposting. Once you create your account just look for other Tumblrs by interests or keywords and then hit that little follow button. Then, when you look at your dashboard, you’ll see a nice stream of pictures that you can like, share, or repost to your own various Tumblr incarnations. Plus, the more people you follow, the more people will follow you.
Just to give you an idea, I started—rather lazily—my dozen or so Tumblrs four or so years ago and now my main one, Rude Mechanicals, has over 5,000 followers. You can imagine the reach you could have if you really put some work into it.
And if you want to see how far that reach extends, you can go back and look at your posts to see how many times they’ve been liked or reposted. It’s harder to tell when it’s a reposted picture but it can also be very heartwarming to see that, for instance, when you post about a good review or a new book announcement, dozens of people liked your news or, even better, shared it with their own vast audience.
What’s also fun about Tumblr is the auto-forward feature. It’s not perfect, as there are some periodic glitches, but all in all it works rather well. When you set up your separate Tumblrs you can then select an option where—if you choose—you can also send any image to Twitter or to Facebook.
That increases the number of people your image will potentially reach. It can even go to a Facebook page you’ve created. Neat!
One trick I use is to click the handy “like” button to create an inventory of images and then—once or twice a day—go back into my list of likes to repost them to my appropriate sites…with or without Twitter or Facebook reposting as I see fit. Tumblrs also feature RSS, which means you can subscribe to one of them through an aggregator like Feedly.
What’s also neat about Tumblr is its flexibility: you can post images (duh) but you can also embed video (from YouTube or wherever) and post text, quotations, links, chat streams, and audio.
Let your eyes do the walking and let the images they find do the talking. Image-sharing tools like Tumblr are a super easy way to fulfill your need for social media presence without having to write anything.